Find out how to how to quickly and easily add a user to Google Analytics. Even if you aren't tech savvy, you'll be able to follow along and get them added with 10 clicks or less!
In this post, we're going to talk about how to add a user to Google Analytics and how to give them the appropriate permission level for your account.
This post has been updated to show how to add a user to Google Analytics 4.
Why would you want to add a user to your Google Analytics account? If you've hired an employee or a consultant to help you with your online business, they will need access.
Note: Adding a user to Google Analytics doesn't give that person access to your actual website. It only gives them access to the data that Google has collected for your site.
If you prefer to watch a video to learn how to add a user to your Google Analytics account, scroll on down! There's one at the bottom of this post.
How to Add a User to Google Analytics
Start by logging in to your Google Analytics account.
When you get to the home screen, you'll see your account information in the top left. Most of you will only have one account and two properties (UA and GA4).
You can see multiple accounts on mine because I have given my Painless Blog Analytics account access to my Cub Scout Ideas site. Clients of mine have also given me access to their accounts.
If you do have more than one account or property, just make sure you're in the right one before you add a user.
You'll see a screen with your account and property. Account Access Management (under account) is where you can add users to your entire account. Property Access Management (under account) is where you can add users just to that particular property.
You could limit what your new user can see by only giving them access to a specific property, but most of the time, you'll want to give them account access.
We're going to click on Account Access Management under account.
This pulls up a list of all your users and the permissions. We're going to click on the plus sign in the blue circle that's at the top right of your screen.
Click add user, and enter the email address of your new user.
Keep the box below the email address checked so that Analytics will notify your user that they now have access.
Next, you need to decide on the permissions that you'll give your new user.
Google Analytics Direct Roles & Data Restrictions
There are six roles in Google Analytics.
None means that this person has no access to your account or property. To be honest, I'm not quite sure why Google included this. Their explanation is, “The user may have a role for another resource,” but it doesn't really make sense. If you're adding a user, you'll never pick this role.
Viewer is the next level up. This level of access allows you to see the data, but it doesn’t let you make any changes to the account.
Analyst is the next higher role. Analysts can create, edit, and delete certain property assets like Explorations. They can also collaborate on shared assets..
Marketer permission gives you the ability to create, edit, and delete audiences, conversions, attribution-models, events, and conversion windows. Most bloggers won't ever use this specific role.
Editor permission allows you to do everything that an administrator can do with one exception–you cannot make changes to users.
Administrator is the highest role in Analytics. You can do everything to an account including adding and removing users. Don't give this access to just anyone!
Note: If someone else set up your Analytics account, make sure that you have Administrator access. If your tech person is still on your account, consider changing their access to Editor.
There are also two restrictions you can add for the user–no access to revenue metrics and no access to cost metrics. Most bloggers won't have revenue or cost metrics in our Analytics account, so we can ignore these.
Since the user I'm adding is another one of my own email addresses, we're going to give Administrator access. Check the box by the role you want the user to have, and click the blue Add button.
After you click Add, you'll be taken back to the Account Permissions screen where you can see your new user.
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